The Royal Family
“Celebrity stories can further play a role in the negotiation of social norms.” (Holmes and Redmond, 2006, p348)
Everyone loves to read about Kate and William, stories about them always seem to be at the top of the market. Therefore it is not surprising that when a baby princess is born the whole country will wait to know more about it. The front page of ‘The Sunday Mail’ mirrors a lot of tabloid newspaper front pages, which prove how important this family, is to people in the UK.
The stamp stating that this is the first picture attracts more attention from the public persuading them to buy this publication instead of any other and gets to see the first look of the new member of this beautiful family, this helps the in the competition between publications. The headline “Meet our new princess” makes the reader feel included and valued, connecting to the basic family values that we as people hold.
The common human interest and celebrity culture make this story newsworthy and such a great sell point for the publication, there is no need for any other scandalous news to be put out on the front page to increase the level of sales. The full page picture of the couple holding their daughter is enough. This is very clear in this front page of ‘The Sunday Mail’, no negativity only a flawless picture of The Royal Family in what seems like the perfect harmony, providing audience with an image of what a perfect family should look like and what each one of them should be aiming to be with their own families.